Job Description

Social Media Manager

Uptalent.io is a platform that connects companies with world-class remote talent, on demand. We are a small team with great ambition, and we are looking for an experienced and creative Social Media Manager to elevate our online presence, increase brand awareness, and drive engagement across all social media platforms.

As the Social Media Manager, you will be responsible for developing and implementing our social media strategy to enhance our online visibility and achieve marketing goals. You will manage all social media accounts, create engaging content, monitor performance metrics, and collaborate with the design and marketing teams to produce high-quality visual assets. Your creativity and hands-on skills in graphic design will be essential to produce compelling and on-brand social media content.

Success in this role will be measured by your ability to effectively manage and grow Uptalent.io's social media presence, create engaging and high-quality content, drive user engagement, and contribute to lead generation and conversion through strategic social media initiatives.

Key responsibilities include:

• Develop and implement social media strategy.
• Create and execute a comprehensive social media strategy aligned with the company's objectives.
• Plan and schedule engaging content across all social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram, etc.).
• Content creation and management.
• Design and produce high-quality graphics, videos, and other visual content for social media posts and ads.
• Write compelling copy for social media posts, ensuring consistency with the brand voice.
• Manage and oversee social media content calendar.
• Engagement and community management.
• Monitor social media channels for customer inquiries and comments, providing timely responses.
• Foster and grow an active online community, encouraging engagement and interaction.
• Advertising and campaigns.
• Plan and execute paid social media advertising campaigns to drive brand awareness, engagement, and conversions.
• Monitor ad performance, optimize campaigns, and report on ROI.
• Metrics and analysis.
• Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, and platform-specific insights.
• Provide regular reports on social media performance and suggest data-driven improvements.
• Collaboration and leadership.
• Work closely with the marketing and design teams to ensure brand consistency across all platforms.
• Manage and mentor junior social media staff or interns as needed.
• Collaborate with external agencies or freelancers for specialized projects when necessary.

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