Social Media Manager Job at Well Tech Inc, United States

  • Well Tech Inc
  • United States

Job Description

Welltech Social Media Manager

Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing. We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit to build healthier habits, move more, and feel better every day. With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader with the energy and ambition of a team that's still building what's next.

Key Responsibilities:
  • Own the Social Strategy: Develop and execute the brand's organic social strategy across Instagram, TikTok, Facebook, Pinterest, and other relevant platforms.

  • Create Content That Performs: Develop content ideas, formats, copy, and creative briefs across short-form video, static content, carousels, Stories, and other platform-native formats.

  • Drive Content Production: Work with designers, creators, freelancers, agencies, and internal teams to bring concepts to life and keep content production running smoothly.

  • Grow the Community: Build meaningful relationships with audiences and use community insights to identify content and growth opportunities.

  • Test, Learn & Optimise: Track social performance, identify what's working, test new ideas and formats, and turn data into clear actions that improve results.

  • Stay Ahead of Social: Keep up with platform updates, trends, creators, competitors, and cultural moments — and find smart ways to make them relevant to the brand.

  • Collaborate Across Teams: Partner with Marketing, Creative, Product, Paid Marketing, CRM, ASO, SEO, Analytics, Legal, and other teams to connect social activity with wider business priorities.

  • Own the Results: Take responsibility for the brand's organic social performance, proactively sharing insights, opportunities, and recommendations with the wider team.

Required Skills
  • Proven experience managing organic social media for a consumer-facing brand, ideally across multiple platforms.

  • Strong understanding of Instagram, TikTok, Facebook, Pinterest, social algorithms, formats, trends, and platform best practices.

  • A strong creative instinct and a good eye for content that is engaging, authentic, culturally relevant, and platform-native.

  • A data-driven mindset with the ability to analyse performance, identify patterns, and turn insights into action.

  • Experience developing social strategies, content calendars, creative concepts, and briefs.

  • Experience working with creators, freelancers, agencies, designers, or other content partners.

  • Strong copywriting and communication skills, with the ability to adapt messaging to different audiences and platforms.

  • Excellent project management and organisational skills, with the ability to manage multiple priorities and deadlines.

  • A strong sense of ownership and proactivity, you see opportunities, test ideas, and make things happen.

  • Comfortable working in a fast-paced, international environment where priorities and platforms can change quickly.

  • Working proficiency in English B2 or above

  • Nice to haves:

    • Experience working with mobile apps, subscriptions, wellness, fitness, lifestyle, or other B2C products.

    • Experience with social analytics and reporting tools and a strong understanding of social KPIs.

    • Experience working with influencers or content creators.

    • A strong interest in AI tools and emerging technologies that can make social content creation and workflows faster and more effective.

Candidate Journey

Recruiter call → Meet the Hiring Manager → Test Task → Panel Presentation

Job Tags

Freelance, Remote work

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